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Steve Farnsworth's Old Blog

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Gotye, better known to his parents as Wally De Backer, is the musician that released the ubiquitous song “Somebody That I Used to Know” in 2011. A search on YouTube for “Somebody That I Used to Know” will return over 26,000 copies, remixes, and covers of that song. Lots and lots and lots of covers.

So, to promote his tour dates, Gotye decided to create a social digital asset. Taking advantage of the massive amount of user generated content on the Interwebs, YouTube specifically, he created “Somebodies: A YouTube Orchestra.” This remixed reimagining of his original song quickly went viral with millions of views in the first few days. Not a bad way to kick off an upcoming tour.

Click to Tweet This Post ★ 4 Things Gotye Can Teach You About Savvy Content Marketing

While you can’t predict when a digital asset might go viral or…

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Desiderata — Max Ehrmann

Go placidly amid the noise and haste, and remember what peace there may be in silence.

As far as possible, without surrender, be on good terms with all persons. Speak your truth quietly and clearly; and listen to others, even to the dull and the ignorant, they too have their story. Avoid loud and aggressive persons, they are vexations to the spirit.

If you compare yourself with others, you may become vain and bitter; for always there will be greater and lesser persons than yourself. Enjoy your achievements as well as your plans. Keep interested in your own career, however humble; it is a real possession in the changing fortunes of time.

Exercise caution in your business affairs, for the world is full of trickery. But let this not blind you to what virtue there is; many persons strive for high ideals, and everywhere life is full of heroism. Be yourself. Especially, do not feign affection. Neither be cynical about love, for in the face of all aridity and disenchantment it is perennial as the grass.

Take kindly to the counsel of the years, gracefully surrendering the things of youth. Nurture strength of spirit to shield you in sudden misfortune. But do not distress yourself with imaginings. Many fears are born of fatigue and loneliness.

Beyond a wholesome discipline, be gentle with yourself. You are a child of the universe, no less than the trees and the stars; you have a right to be here. And whether or not it is clear to you, no doubt the universe is unfolding as it should.

Therefore be at peace with God, whatever you conceive Him to be, and whatever your labors and aspirations, in the noisy confusion of life, keep peace in your soul.

With all its sham, drudgery and broken dreams, it is still a beautiful world.

Be cheerful. Strive to be happy.